WSJ

Sep 2025

WSJ Magazine’s 'Market Report: Fresh Flannel' is a menswear editorial series that focuses on the interplay of heavy textiles and architectural minimalism. Photographer Casper Kofi captures the collection through a lens of clean, directional studio lighting, emphasizing the tactile qualities of layered wool, shearling, and plaid. Fashion editor and stylist Edward Bowleg III defines the aesthetic, pairing oversized outerwear with relaxed-fit trousers and knitwear. The compositions are anchored by the set design of Romain Goudinoux, which utilizes warm wood panels and minimalist color-blocked flats to create an earthy, structured environment for models Ahmed Richards and Ysham Jackson. The project leanings are grounded in an editorial format, characterized by a refined palette and layered styling.

Editorial, Vertical

Soft Light

Menswear

Editorial