Banking Done Wright
ProjectBanking Done Wright
Date
Jul 2026
Description
Wright-Patt Credit Union contrasts community-focused service with traditional finance in this commercial campaign, 'Banking Done Wright.' The project leans into a clean, graphic aesthetic, utilizing motion graphics and dynamic split-screen layouts to frame its narrative. The film transitions between live-action scenes and vibrant color-blocked sequences, using kinetic typography to anchor its messaging. Production was managed by agency Cactus, with sound design and music composition provided by Coupe Studios.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Banking
Context
TVC / TV Commercial
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