Wright-Patt Credit Union presents Banking Done Wright, a commercial campaign designed to contrast community-focused values against traditional corporate finance. The film highlights the brand's approach through a mix of live-action technique and bold motion graphics.
The narrative uses split-screen layouts and kinetic typography to navigate between everyday settings—from playgrounds to office environments—and structured graphic sequences. Produced by Cactus, the creative direction leans into a clean, energetic aesthetic that frames the credit union’s identity through high-contrast visual design.
Sound design and music provided by Coupe Studios support the film's polished pace, with post-production services finalizing the piece.
