Wondermake: Brand Identity

Nov 2025

Wondermake’s brand identity project establishes a dark, immersive aesthetic defined by high-contrast crimson palettes and atmospheric neon linework. The work integrates vector-style illustration with interactive UI design to build a cohesive visual system, ranging from gothic-inspired iconography and tarot-style cards to functional digital interfaces. The project channels a moody, cinematic tone through deep red gradients and dramatic smoke effects. By layering serif typography against minimalist, dark layouts, the identity centers on a high-stakes, game-like narrative. The execution relies on precise vector graphics and experimental motion design to maintain visual consistency across physical and digital touchpoints, including UI illustrations and custom editorial layouts. Creative contributions include graphic design by Wondermake and illustration by Ollie Hoff.

Horizontal, Neon, Commercial