Wondermake

Nov 2025

Wondermake’s brand identity project centers on a dark, high-contrast aesthetic defined by crimson red hues and atmospheric lighting. The design system integrates moody graphic design with functional UI illustration, creating a cohesive visual language across digital interfaces and printed collateral. With creative direction from Wondermake, the work balances complex vector linework and cinematic typography to build a distinct, gothic-inspired brand world. Collaborating with illustrator Ollie Hoff, the project extends its reach through motion graphics and interactive storytelling elements. The identity leans into a neo-noir sensibility, using neon accents and stark silhouettes to maintain a consistent tone across all applications.

Horizontal, Neon, Commercial