Willibald Farm Distillers

Jul 2018

Willibald Farm Distillers has redefined its market presence through a comprehensive brand identity refresh that leans heavily into high-contrast minimalism and modular design. Orchestrated by the creative team at Concrete, the project establishes a cohesive visual language that anchors the distillery as a modern, design-forward player within the competitive alcoholic beverages sector. At the heart of this identity is a striking typographic wordmark, rendered in a bold, angular sans-serif font and set at a signature 45-degree diagonal angle. This graphic device appears consistently across touchpoints, from the vibrant, yellow-labeled liquor bottles to custom apparel and physical wayfinding signage. By utilizing a saturated color palette of primary yellow, black, and white, the brand achieves an immediate, punchy recognition that translates effortlessly across various mediums. The execution of these assets employs a mix of clean vector typography and commercial photography, often utilizing hard light to cast sharp, architectural shadows that emphasize the product's structure. Whether showcased through uniform studio compositions or within the rural, sunlit context of the farm itself, the identity maintains a rigorous consistency. This strategic approach to brand identity highlights the intersection of craft spirit heritage and modern graphic design, proving that a disciplined, minimalist aesthetic can create a dynamic, enduring presence for a contemporary distillery operating in the craft beverage space.

Commercial

Natural light

Alcoholic Beverages, Food & Beverage