Who What Wear

Apr 2025

Who What Wear profiles singer-songwriter Laufey in this expansive editorial feature, "Everybody Wants This—Laufey on Her Unexpected Music Journey." Captured by photographer Elena Rendina, the series leans into a warm, organic aesthetic, blending pastoral outdoor settings with deliberate architectural textures. The portraiture utilizes natural light and analogue film techniques to frame the artist across a range of high-fashion and whimsical ensembles. Fashion editor and stylist Tatiana Cinquino anchors the visual narrative, pairing sculptural accessories with intricate textiles. The imagery benefits from hair styling by Sami Knight, polished makeup by Kate Lee, and detailed manicures by Betina Goldstein, resulting in a cohesive editorial study that balances spontaneity with carefully composed creative direction.

Editorial, Vertical, Warm, Clean

Natural light

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Editorial