Model Leanne De Haan seated on a chair wearing a beige trench coat, vibrant green dress, and black chunky heels against a tiled wall.

Model Leanne De Haan poses reclining outdoors wearing bright green leather trousers, a yellow top, and a black jacket.

Model Leanne De Haan in a beige trench coat holding a brown leather Loewe Flamenco clutch bag against a green tiled wall.

Model Leanne De Haan wearing a printed Loewe top under dramatic warm amber lighting against a deep blue dusk sky.

Model Leanne De Haan leaning back against a wall at dusk, wearing a beige patterned high-neck Loewe top illuminated by warm light.

Model Leanne De Haan crouching in grass wearing a bright red long-sleeve top and black trousers before blooming white bushes.

Model Leanne De Haan wearing bold yellow graphic eye makeup and a yellow ribbed tank top against a pale backdrop.

Model Leanne De Haan wears an oversized bright red button-down shirt and black leather mini skirt against a dark background.

Model Leanne De Haan illuminated by warm directional light wearing a teal jacket against a dark night street background.

Model Leanne De Haan bending forward wearing a yellow short-sleeve top, black skirt, and black heeled mules in a minimalist studio.

Model Leanne De Haan wearing a camel and yellow color-blocked jacket with red slingback heels against a white studio background.

Model wearing a bright red button-up shirt and black leather skirt holding a small red leather handbag with a top handle.

Model Leanne De Haan seated in a white slip dress with a green bodice insert and red pointed shoes before a blue door.

Model Leanne De Haan wearing an oversized red shirt and black leather skirt standing under spotlight on a dark sports court.

Model Leanne De Haan posing in a layered pale yellow top and black asymmetrical skirt against a plain studio background.

Leanne De Haan wearing oversized black shield sunglasses and a red long-sleeve top bending forward outdoors.

White Paper by ______ THE NEW LOEWE 2026

About

THE NEW LOEWE serves as a masterful exploration of modern luxury, blending high-fashion editorial rigor with a cinematic sensibility that feels both grounded and aspirational. Photographed by Javier Biosca, the campaign leans into a deliberate contrast between vibrant color palettes and moody, atmospheric environments. With expert fashion editing and styling by Maria Molina, the imagery highlights the house's latest silhouettes—ranging from structured trench coats to signature knotted leather handbags—against a backdrop of varied textures, including tiled surfaces, urban landscapes, and dense, flowering shrubs. The creative execution emphasizes a sophisticated play on light, alternating between soft, natural daylight and dramatic, low-key chiaroscuro lighting that carves out the model’s silhouette with precision. Leanne De Haan commands each frame with a neutral, direct gaze, allowing the intricate details of the Loewe monogram prints and vivid color-blocked garments to take center stage. Underpinned by makeup artistry from Ricardo Calero, the project maintains an aesthetic of minimalist polish, using bold color accents like graphic yellow eyeshadow to complement the collection's bold tones. By utilizing a mix of studio strobe and natural light, the series creates a compelling visual dialogue between luxury craftsmanship and raw, real-world settings, ultimately redefining the brand’s visual identity through a lens of contemporary minimalism and cinematic depth.