Teen Vogue
Which ’90s archetype are you?
Jul 2026
Teen Vogue explores the pop-culture tropes of the 1990s in this editorial series, "Which ’90s archetype are you?" The project leans into a nostalgic visual language, utilizing bold color grading and deliberate set design to recreate a specific decade sensibility. Photographer Emma Louise Swanson captures these portraits with a focus on retro motifs, incorporating props like vintage television sets, inflatable furniture, and portable CD players. The imagery makes use of grainy analogue film techniques and high-contrast lighting to evoke a photo-booth aesthetic. Styling by Kirby Marzec defines the character-driven narrative, pairing butterfly hair clips and fuzzy textures with structured tailoring. Manicures by Casey Herman complete the detailed styling, anchoring the editorial in its Y2K-inflected, 1990s-inspired framework.
Editorial, Vertical, 1980s
Analogue / film
Magazines
Editorial
