WhatsApp: Naija Odyssey
Brand
Date
Sep 2023
Description
WhatsApp’s Naija Odyssey project captures the rhythm of daily life in Lagos through a documentary lens. The film focuses on the movement and community interaction within a bustling street market, observing pedestrians and vendors under natural light. Produced by Partizan USA with creative support from Translation, the footage utilizes a clean, live-action technique to ground the narrative in authentic urban environments. The high-angle cinematography emphasizes the scale of the thoroughfare, connecting the residential and commercial spheres of the city.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Background
Market
Context
TVC / TV Commercial
Associated creatives
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