Wells Fargo: Money Logic - James Tracking Spending
Brand
Date
Oct 2025
Description
Wells Fargo presents 'Money Logic - James Tracking Spending,' a commercial spot centered on the intersection of personal finance and digital awareness. The narrative follows a character observing high-end retail items, using mobile analytics to bridge the gap between temptation and financial mindfulness. Developed by agency TBWA\Chiat\Day, the production utilizes live-action technique and natural light to maintain an authentic, grounded atmosphere. The project features contributions from production houses Omnicom Production, Anonymous Content, and Merchant, with post-production support from C&TV and audio work by Mr. Bronx Audio Post.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Caramel
Pure White
Background
Hotel
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.