Wells Fargo: Money Logic - Oliver Savings Goals
Brand
Date
Oct 2025
Description
Wells Fargo addresses personal financial management in this campaign, showcasing the mobile app's tools for tracking savings goals. The narrative centers on a relatable, everyday scene of a man managing his finances while on the go. Produced with a focus on live-action techniques and natural light, the commercial maintains a clean visual aesthetic. The project features creative direction from TBWA\Chiat\Day, with production support provided by Omnicom Production, Anonymous Content, and Merchant.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Charcoal
Beige
Crimson
Background
Garage
Context
TVC / TV Commercial
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