Wells Fargo: Autograph Journey Card - London

Oct 2025

This commercial campaign for the Wells Fargo Autograph Journey Card spotlights travel rewards through the lens of a journey across London. Featuring actress Reese Witherspoon, the spot traverses iconic cityscapes before transitioning into moments of leisure at hotels and restaurants, capturing the utility of the card for global experiences. The execution relies on cinematic framing and a warm color grade to underscore the lifestyle appeal of the product. Produced with contributions from Hungryman and Hungryman UK, the spot employs live-action techniques to contrast travel sequences with high-energy environments like stadium settings. Creative development was led by agencies BBDO New York and TMA, with post-production and VFX handled by Arcade Edit and Coffee & TV US.

Horizontal, Cinematic, Warm

Hotel

TVC / TV Commercial