Wells Fargo: Autograph Journey Card - Curry
Brand
Date
Oct 2025
Description
Wells Fargo promotes the Autograph Journey credit card in this commercial spot, highlighting the rewards structure for dining expenses. Featuring actress Reese Witherspoon, the film captures a restaurant experience in London, emphasizing the practical utility of the card for everyday leisure purchases. The production team utilizes live-action technique and warm natural interior lighting to create an inviting atmosphere. The narrative focuses on the vibrant environment of a dining space, with visual cues centered on culinary presentation and the ease of card use, supported by creative direction from agencies BBDO New York and TMA.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Burgundy
Jet Black
Background
Café
Context
TVC / TV Commercial
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