Wells Fargo: Autograph Journey Card - Check In
Brand
Date
Oct 2025
Description
This commercial for the Wells Fargo Autograph Journey Card highlights the product's travel-focused rewards program. The spot features actress Reese Witherspoon checking into a hotel, underscoring the card's utility for booking stays. The film utilizes a live-action technique with warm, natural light to create an inviting atmosphere. Production was led by agencies BBDO New York and TMA, with production support from Hungryman, Hungryman UK, BANDITS, and SuperMutt.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Hotel Lobby
Context
Advertising Campaign, TVC / TV Commercial
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