Welcome Merchant: Racha

Jan 2025

Welcome Merchant’s documentary profile of chef Racha focuses on the intersection of culinary heritage and personal history. The piece traces her background through the lens of her father’s influence on her cooking, grounding the narrative in the visceral, tactile experience of the commercial kitchen. Shot in a documentary style, the film leans into observational cinematography to capture the precise movements of food preparation. By utilizing natural light and a clean visual aesthetic, the production highlights the textures of fresh ingredients and the artisanal techniques involved in Racha’s process. Produced by Rabbit with post-production by The Editors and sound design by Rumble, the project maintains an intimate, live-action perspective on cultural culinary storytelling.

Documentary, Horizontal, Clean

Natural light

Commercial Kitchen

Documentary