Weiman
Granite
Brand
ProjectGranite
Date
Apr 2026
Description
This commercial campaign for Weiman showcases the efficacy of their stone cleaning line within a domestic environment. Centered on the maintenance of a marble kitchen island, the production captures the interaction between the user and the product through live-action footage. Developed by agency Hanson Dodge with production by Picture North, the film leans into a bright, contemporary aesthetic. The visual approach utilizes natural light to emphasize the clean finish on stone surfaces, grounding the product within a familiar, modern kitchen setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Jet Black
Camel
Pure White
Background
Kitchen
Context
TVC / TV Commercial
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