Wave Sports + YouTube TV
Jason Kelce’s New Sunday Ritual | Then Vs. Now
Date
May 2026
Description
Wave Sports and YouTube TV present 'Jason Kelce’s New Sunday Ritual | Then Vs. Now,' a commercial spot charting the evolution of the former NFL athlete’s gameday habits. The project contrasts high-energy memories with a relaxed, modern home aesthetic, leaning into the contrast between his past field-side intensity and current domestic leisure. Developed with creative support from Saylor, the piece utilizes dynamic camera motion to navigate between scenarios. The visual execution relies on natural lighting and live-action technique to highlight the shift in the subject's routine.
Style
Vertical, Commercial, Polished
Industries
Streaming Platforms
Color
Forest Green
Charcoal
Background
Street
Context
Social Media / Short Form Video
Associated creatives
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