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Wave Sports + YouTube TV

Jason Kelce’s New Sunday Ritual | BTS
Date

May 2026

Description

Wave Sports and YouTube TV explore the mechanics of NFL Sunday Ticket through an intimate, behind-the-scenes look at Jason Kelce’s weekend viewing habits. The piece captures the candid energy of a living room set, focusing on the intersection of casual domestic leisure and professional sports broadcasting. Produced by the creative team at Saylor, the project leans into a documentary aesthetic to ground the partnership in authenticity. By utilizing natural light and live-action techniques, the vertical video highlights the technical side of the production while maintaining a clean, approachable tone for the basketball and sports audience.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

Basketball

Color
Camel
Jet Black
Pure White
Background

Living Room

Context

Brand Film / Corporate Video

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