Wästberg

Feb 2018

The latest brand identity project for the Swedish lighting house Wästberg serves as a masterclass in editorial minimalism and graphic precision. By bridging the gap between classical architecture and avant-garde abstraction, the work establishes a visual language that feels both timeless and forward-thinking. The execution leans into a rigorous interplay of high-contrast color, specifically utilizing a striking yellow and black palette that jumps off the page against both sterile studio environments and moody, historic interiors. Henrik Nygren Design brings a sophisticated sensibility to the table, ensuring that each touchpoint, from the manifesto booklets titled Farewell to the Cave to the branded merchandise, adheres to a clean, typographic excellence. This project transcends traditional corporate branding by treating print materials as fine art, where the natural light and tactile textures of paper stock are given as much weight as the geometric compositions themselves. The use of vector forms and bold sans-serif type creates a rhythm that is consistently refined, mirroring the quality of the company's lighting solutions. By placing graphic prints within ornate, traditional spaces, the brand identity effectively communicates a commitment to modern design philosophy within a rich, historical context. This synthesis of commercial, lifestyle, and abstract elements defines a cohesive brand narrative that is as intellectual as it is visually arresting.