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ProjectBrand Identity
Two stacks of brochures with bold yellow and black geometric cover designs resting on a wooden surface near a window

Brand Identity 2018

Associated creatives

Henrik Nygren Design
Henrik Nygren DesignGraphic Design

Tags

stack of brochuresbrochuresstack of booksprinted publicationyellow and black covergeometric cover designminimalist design

Description

Two neat stacks of brochures rest upon a dark wooden sill near a window in this brand identity piece for Wästberg, designed by Henrik Nygren Design. The white covers feature bold minimalist graphics with contrasting blocks of bright yellow and deep black. Clean typography appears subtly along the lower left edge of each publication. The natural lighting highlights the crisp paper textures and sharp geometric forms of the printed material. The surrounding interior framing is muted and out of focus.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Consumer Electronics

Color

Golden Yellow (50%)
Jet Black (50%)

Background

Carpark

Context

Advertising Campaign