Wallpaper Magazine

Apr 2026

In a sophisticated exploration of heritage and reinvention, Wallpaper Magazine reimagines the iconic Burberry trench coat through a series of high-concept editorial images. The project strips back the classic garment to its architectural essence, positioning the trench as a sculptural object rather than a mere staple of luxury fashion. Captured through the lens of photographer Trisha Ward and elevated by the precise spatial arrangements of set designer Gemma Tickle, the series leans into a stark, minimalist aesthetic that highlights the tactile quality of the gabardine fabric. By integrating industrial elements such as corrugated metal dividers, wire mesh furniture, and geometric foam cylinders, the editorial pushes the boundaries of traditional product photography. Techniques like studio strobe lighting emphasize the coat's structural integrity, while experimental approaches—including a striking, motion-blurred purple variant—introduce a cinematic, surreal edge to the familiar silhouette. Whether displayed in a flat lay surrounded by drafting supplies or suspended against a bold, monochromatic backdrop, the collection functions as a study in form and rhythm. This project masterfully balances the brand's storied history with a contemporary, design-oriented vision, effectively transforming the utilitarian trench into an avant-garde centerpiece that challenges how we perceive fashion design and luxury retail presentation.

Editorial, Commercial, Editorial, Editorial, Commercial, Commercial

Studio strobe

Luxury Fashion Houses, Fashion