Wakefield Council: Fostering
Brand
Date
Feb 2025
Description
Wakefield Council's fostering campaign takes a sensitive approach to public awareness, utilizing a soft, illustrative aesthetic to share the stories of foster carers. The project leverages an organic, watercolor-style animation to portray the quiet, foundational moments that define the fostering experience. Developed by AdSmart from Sky, the piece focuses on everyday activities—from cooking and walking a dog to shared hobbies—rendered in a palette of pastels. This documentary-style approach prioritizes an evocative, hand-drawn texture to highlight the impact of care within the community.
Style
Documentary, Horizontal, Pastel, Organic
Techniques
Animation
Industries
Context
Brand Film / Corporate Video
Associated creatives
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