Wakefield Council
Fostering
Brand
ProjectFostering
Date
Feb 2025
Description
Wakefield Council brings a personal focus to its latest awareness campaign with a series of animated shorts. The project utilizes a distinctive watercolor-style animation to portray the quiet, everyday interactions between foster carers and the children they support. Crafted with an emphasis on organic textures and soft pastel tones, the animation leans into a documentary-style narrative approach. AdSmart from Sky leads the creative direction, ensuring the pacing remains gentle as it explores themes of shared connection and domestic life.
Style
Documentary, Horizontal, Pastel, Organic
Techniques
Animation
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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