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W Magazine: Expect The Unexpected

Brand
W Magazine
Date

Sep 2025

Description

Expect The Unexpected is a fashion editorial series for W Magazine, captured by photographer Mark Borthwick. The project leans into an avant-garde aesthetic, featuring model Sara Caballero in a sequence of sculptural, oversized silhouettes and architectural garments. With fashion direction by Allia Alliata di Montereale and makeup by Sara Fonseca, the editorial utilises analogue film and natural light to balance stark, clean backgrounds with organic outdoor landscapes. The visual narrative relies on a minimalist approach to styling, emphasised by grainy textures and deep, desaturated tones that highlight the interplay between structural design and raw environment.

Style

Editorial, Vertical

Techniques

Natural light, Analogue / film

Background

White Seamless

Context

Editorial

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