Volvo: #WhatTheTruck
Brand
Date
Mar 2024
Description
Volvo introduces its latest commercial vehicle prototype through the #WhatTheTruck initiative. The project highlights the pre-production semi-truck draped in a distinctive geometric camouflage wrap, situated within a bustling truck stop environment. Produced by Yonder, the piece utilizes live-action technique and natural light to capture the scale and design of the vehicle. Through a series of wide overhead perspectives and tight-frame details, the film documents the truck amidst daily activity, emphasizing its presence through the contrast of early morning shadows.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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