Volvo presents the XC90 Hybrid in this commercial spot, tracking a family as they navigate through a landscape of golden hills and wind turbines. The project leans into a serene atmosphere, utilizing cinematic framing and drone footage to capture the vehicle across open roads.
Shot with an analogue film aesthetic, the piece prioritizes natural warm daylight to showcase the car's exterior design and interior details. Music and sound were produced by Heavy Duty Projects.
