Volvo

XC90 Hybrid

Brand

Date

Apr 2026

Description

Volvo presents the XC90 Hybrid in this commercial film, tracing a journey through rolling golden landscapes and wind-swept terrain. The spot focuses on the car's presence within a natural environment, utilizing drone footage and cinematic framing to capture the vehicle's movement across an expansive, sun-drenched backdrop. The film leans into a serene aesthetic, alternating between intimate interior shots and wide aerial sequences. The visual language favors a warm color palette, incorporating live-action techniques and a clean composition to highlight the design of the XC90. Sound design for the project is provided by Heavy Duty Projects.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Analogue / film, Drone footage

Industries

Electric / EV

Color

Silver

Beige

Background

Mountain

Context

TVC / TV Commercial

Associated creatives

Heavy Duty ProjectsMusic / Sound

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Volvo

XC90 Hybrid

Associated creatives

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