Volvo: Wax
Brand
Date
Nov 2025
Description
Volvo showcases its electric crossover in the commercial project titled Wax. The film captures a suburban routine, juxtaposing the meticulous cleaning of the vehicle with its performance on coastal highways. The narrative leans into a clean, warm aesthetic, using live-action techniques to emphasize the vehicle's exterior design and utility. Creative agency Arnold Worldwide leads the campaign's direction, while MAS-Music and Strategy handle the music and sound design.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Camel
Charcoal
Background
House
Context
TVC / TV Commercial
Associated creatives
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