Volvo: SELAMAT
Brand
Date
Jan 2026
Description
Volvo presents SELAMAT, an automotive campaign highlighting a camouflage-wrapped prototype vehicle. Captured through a documentary lens, the footage observes the electric vehicle navigating an urban environment, featuring high-contrast black and white geometric patterns across the body and wheels. The project was developed by Grey Malaysia with media planning by Invictus Blue. Production was handled by Directors Think Tank, while Tank3 provided post-production and VFX services. The content focuses on the vehicle in motion, utilizing natural light to capture the prototype’s design details within a city setting.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
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