Volvo
SELAMAT
Brand
ProjectSELAMAT
Date
Jan 2026
Description
Volvo presents SELAMAT, a documentary-style project showcasing a camouflage-wrapped prototype vehicle as it navigates a dense urban environment. Captured in vertical format under natural light, the footage provides a street-level perspective of the prototype’s distinct black-and-white geometric livery. The production involved creative input from Grey Malaysia, with media strategy by Invictus Blue. Production was handled by Directors Think Tank, while Tank3 provided post-production and VFX services.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Electric / EV
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
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