Volvo
SELAMAT
Brand
ProjectSELAMAT
Date
Jan 2026
Description
Volvo explores the next generation of automotive design in the SELAMAT campaign. The project captures a camouflaged prototype navigating urban infrastructure and passing a petrol station, framing the shift toward electrification. Produced by Directors Think Tank with post-production by Tank3, the spot utilizes a documentary-style approach. Agency support was provided by Grey Malaysia, with media strategy led by Invictus Blue.
Style
Documentary, Vertical, Clean
Industries
Electric / EV
Color
Jet Black
Pure White
Background
Street
Context
Social Media / Short Form Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.