Volvo: SELAMAT
Brand
Date
Jan 2026
Description
Volvo’s 'SELAMAT' campaign presents a high-end look at luxury automotive design. The commercial project focuses on the vehicle's engineering and safety features, utilizing cinematic framing and low-key lighting to highlight interior and exterior technical details. Developed in collaboration with Grey Malaysia, the campaign maintains a polished aesthetic. Production was handled by Directors Think Tank with post-production and visual effects provided by Tank3, while Invictus Blue managed the media strategy.
Style
Horizontal, Cinematic, Clean, Polished
Techniques
Slow motion
Industries
Color
Jet Black
Light Grey
Background
3D Rendered Scene
Context
TVC / TV Commercial
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