Volvo: S90
Brand
Date
Aug 2025
Description
Volvo explores the intersection of design and engineering in this commercial for the S90 luxury sedan. The spot draws parallels between architectural drafting and automotive form, framing the vehicle’s design process through a lens of quiet precision. Produced by New Land, the film leans into a cinematic aesthetic, utilising low-key lighting and moody colour grading to highlight the sedan’s interior and exterior lines. Post-production by Misgena Mgmt maintains a clean visual identity throughout the live-action sequences.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Medium Grey
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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