Volvo: Paddleboard
Brand
Date
Mar 2022
Description
This Volvo commercial, titled Paddleboard, highlights the versatility of the brand's SUV within an active outdoor lifestyle context. The film features a series of live-action sequences that move between coastal landscapes and the vehicle's interior, emphasizing the car's utility for water sports and rugged coastal terrain. The edit leans into a cinematic aesthetic, utilizing warm natural light to ground the vehicle in its environment. Close-up details of the alloy wheels and brake pads underscore the engineering focus, captured through a horizontal frame that prioritizes the interplay between the car's design and the rugged shoreline.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Jet Black
Silver
Background
Sandy Beach
Context
Brand Film / Corporate Video
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