Volvo: Late
Brand
Date
Oct 2022
Description
Volvo explores the intersection of precision and natural landscapes in this automotive campaign, Late. The film tracks an estate vehicle through an expansive desert, balancing movement with moments of interior focus. Produced by SMUGGLER with creative development from Forsman & Bodenfors Singapore, the project employs a cinematic approach to the automotive category. The visual narrative leans into a muted, atmospheric aesthetic, utilizing live-action techniques to emphasize the vehicle's interaction with the open terrain.
Style
Horizontal, Cinematic, Warm
Industries
Color
Charcoal
Beige
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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