Volvo: Digital Key
Brand
Date
Jul 2025
Description
Volvo introduces the Digital Key Plus feature in this automotive commercial, highlighting the smartphone-based vehicle access technology. The spot features a presenter demonstrating the seamless interaction between a mobile device and the Volvo EX90 electric SUV, showcasing the integration within a modern, minimalist studio environment. Produced by Local Boy, the film employs a clean, live-action technique to communicate the functionality of the interface. The aesthetic leans into a neutral palette, utilizing soft, natural light to maintain focus on the hardware and the cabin experience.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Olive
Jet Black
Pure White
Background
White Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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