The Volvo Awareness campaign serves as a visual showcase for the brand's electric SUV, capturing the vehicle in both industrial and natural environments. Directed by the production team at new—land, the footage transitions between daylight transit across steel suspension bridges and night-time navigation through dense forest settings.
Developed in collaboration with Forsman & Bodenfors, the project leans into a cinematic aesthetic. The narrative is defined by atmospheric color grading and dynamic drone footage, emphasizing the vehicle's exterior lighting details and modular roof rack throughout the journey.
