Volvo

Awareness

Brand

Date

Feb 2025

Description

Volvo explores the quiet performance of its latest electric SUV in this commercial spot titled Awareness. The film centers on the vehicle's movement, transitioning from the structural geometry of a steel suspension bridge into the organic texture of a forested landscape. Developed by Forsman & Bodenfors, the production utilises cinematic framing to capture the SUV's exterior details and lighting signatures. The visual narrative balances night and daylight sequences, leaning into atmospheric color grading to define the vehicle’s presence across varied environments. Technical execution involves live-action technique and drone footage to track the vehicle's journey, with post-production support provided by Cabin Edit, AOA, and Tint Post.

Style

Horizontal, Cinematic, Cool

Techniques

Drone footage

Industries

Electric / EV

Background

Bridge

Context

TVC / TV Commercial