Volumen: Brand Identity

Oct 2024

Volumen’s brand identity project establishes a visual language rooted in minimalist principles and structured typography. Developed by Metaklinika, the comprehensive system bridges print and digital touchpoints, encompassing product catalogue design, website architecture, and tactile packaging solutions. Photography by Lumina Images leans into an earthy, natural light aesthetic, utilizing stark architectural shadows and clean compositions to highlight the furniture collections. The design maintains a disciplined hierarchy, pairing bold monochrome palettes with detailed infographics and product specifications for pieces like the Aspen and Mandarin systems. Supporting this cohesive brand presence, web development by Andreja Sokolović ensures a smooth user experience across interactive product showcases. The identity balances contemporary, professional documentation with a refined, minimalist layout across all media formats.

Horizontal, Commercial, Clean, Minimalist