Volumen

Oct 2024

Volumen’s brand identity project establishes a contemporary visual language for the furniture design sector, prioritizing structure and functional clarity. Developed by Metaklinika, the system integrates minimalist typography with a monochromatic palette, extending across print collateral, editorial catalogues, and digital platforms. The design approach emphasizes a consistent grid and professional hierarchy, seen in the technical documentation of furniture systems like the Aspen and Mandarin collections. Lumina Images provided the project photography, utilizing earthy tones and natural light to capture the tactile quality of matte paper and architectural product details. The digital interface, developed by Andreja Sokolović, mirrors these aesthetic principles through smooth, motion-driven navigation and a clean, user-focused layout. The resulting identity balances technical infographic elements with a refined, minimalist aesthetic.

Horizontal, Commercial, Clean, Minimalist