Volkswagen: Let's Go for a Drive
Brand
Date
Jan 2024
Description
Volkswagen presents 'Let's Go for a Drive,' a cinematic commercial that leans into an observational, atmospheric aesthetic. Directed by Steve Rogers through production company Revolver, the film captures a solitary moment of maintenance set against the backdrop of a coastal lighthouse. Developing this narrative, DDB Australia utilizes a desaturated color palette and natural light to emphasize the textures of the rugged cliffside setting. The live-action project moves from a dimly lit interior to the expansive exterior, focusing on the meticulous detail of the work being performed.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Crimson
Background
Bridge
Context
TVC / TV Commercial
Associated creatives
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