Volkswagen: Hello Light
Brand
Date
Jan 2021
Description
Volkswagen presents Hello Light, a cinematic automotive film that pivots from traditional car advertising to focus on an intimate, interior atmosphere. The piece leans into a moody aesthetic, utilizing chiaroscuro lighting to shape its narrative. The live-action technique captures a solitary figure in a workspace, where high-contrast visuals and dramatic shadows define the environment. Sound design for the project was provided by Wave Studios NY.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Context
TVC / TV Commercial
Associated creatives
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