Volkswagen
Yourwagen 60
Brand
ProjectYourwagen 60
Date
Feb 2025
Description
Volkswagen presents Yourwagen 60, a cinematic commercial exploring the legacy of vehicle ownership. The campaign spans several decades, weaving together a narrative that shifts between archival footage and contemporary, live-action sequences. The film traces the evolution of the brand, juxtaposing retro-inspired aesthetics—rendered through Super 8, 16mm, and VHS techniques—with modern automotive imagery. Production for the project was handled by Bodacious.
Style
Humorous, Horizontal, Cinematic, Retro
Techniques
Super 8 / 16mm, VHS / lo-fi
Industries
Luxury Automotive
Context
TVC / TV Commercial
Associated creatives
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