Volkswagen: Volkswagen- The All Electric

Nov 2024

Volkswagen presents its all-electric vehicle lineup in this automotive campaign, which documents the transition to electric mobility through a series of dynamic driving sequences. The film follows a central character navigating modern urban environments and residential settings, showcasing the vehicle in various states of use from city street driving to charging sessions. Produced by 100% with creative direction from agency Voltage, the production utilizes cinematic framing and natural daylight to emphasize the vehicle's design and lighting features. The project leans into a clean, horizontal visual aesthetic, capturing the integration of sustainable technology within a contemporary lifestyle context.

Horizontal, Cinematic, Warm, Clean

Residential Building

TVC / TV Commercial