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Volkswagen: Volkswagen - ElectricWrapped

Brand
Volkswagen
Date

Dec 2021

Description

Volkswagen showcases the design language of its electric vehicle line in the ElectricWrapped campaign. The promotional film highlights the clean exterior geometry of the car, focusing on specific details like side mirrors and headlights through a series of rhythmic, close-up shots. The visual approach relies on saturated, neon-infused lighting to transition between different color palettes, creating a high-contrast aesthetic. Complementing the live-action technique, the edit incorporates graphic text and stylized interface overlays to reinforce the electric theme of the automotive project. Creative agency VML Canada led the production for this campaign.

Style

Horizontal, Commercial, Saturated, Neon

Industries
Electric / EV
Color
Jet Black
Violet
Background

White Seamless

Context

Brand Film / Corporate Video

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