Volkswagen: Trust Drive

Brand

Date

Jun 2023

Description

Volkswagen’s Trust Drive campaign addresses the emotional landscape of the electric vehicle transition, focusing on the psychological experience of first-time EV users. The project features interactions between drivers and sales representatives, highlighting the practicalities of charging and vehicle operation within both urban and open-road settings. Developed by VML US, the commercial employs a clean visual aesthetic that prioritizes clarity and accessibility. Through live-action technique and natural light, the production captures the interplay between customer perspectives and expert commentary on the adoption of electric technology.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Jet Black

Pure White

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.

Volkswagen: Trust Drive

Associated creatives

Sign up to gain access to the entire directory. It’s free.

Trusted by