Volkswagen: Too Slow
Brand
Date
Aug 2023
Description
Volkswagen presents 'Too Slow,' a commercial campaign exploring the contrast between the brisk pace of a young boy’s daily life and the steady nature of the brand’s vehicle range. The film utilizes a live-action technique to capture domestic and neighborhood environments, focusing on family interactions and everyday moments before settling on the automotive product. Produced by CANADA London, the project features post-production and VFX work from Plural and Company 3 LA, alongside sound design and music curation by Plural. The narrative centers on a horizontal, commercial format that balances humor with lifestyle imagery.
Style
Horizontal, Commercial
Industries
Color
Navy
Cream
Beige
Background
Living Room
Context
TVC / TV Commercial
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