Volkswagen: Thomas
Brand
Date
Mar 2025
Description
Volkswagen presents 'Thomas,' a narrative-driven campaign highlighting the integration of electric vehicle technology into a quiet, coastal Norwegian routine. The film follows the protagonist as he navigates a transition from a mountainous dusk setting through to an evening drive. Produced by Abelone Films GmbH with creative development from Grabarz & Partner Werbeagentur GmbH, the project leans into a cinematic aesthetic. The piece utilizes moody, cool-toned lighting and drone footage to ground the electric vehicle within the landscape.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Drone footage
Industries
Color
Navy
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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