Volkswagen
Thomas
Brand
ProjectThomas
Date
Mar 2025
Description
Volkswagen presents 'Thomas,' a narrative-driven campaign highlighting the integration of electric vehicle technology into a coastal lifestyle. The piece follows the title character through an evening in a Norwegian town, focusing on the utility of the vehicle against the backdrop of mountain vistas and water. Directed with a focus on cinematic atmosphere, the film utilizes moody, cool-toned lighting to define the dusk setting. Production was handled by Abelone Films GmbH, with creative direction provided by the team at Grabarz & Partner Werbeagentur GmbH.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Drone footage
Industries
Electric / EV
Color
Navy
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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