Volkswagen: Theft
Brand
Date
Feb 2023
Description
Volkswagen presents 'Theft,' a cinematic commercial project focused on the automotive experience. Directed and produced in collaboration with Johannes Leonardo, the piece tracks a grey sedan navigating an urban environment under the cover of night. The narrative centers on dialogue-driven interactions between characters, both inside the moving vehicle and upon arrival at a city street. Executed as a live-action production, the film utilizes a monochrome aesthetic to emphasize the interplay between street lighting and the car’s silhouette.
Style
Horizontal, Cinematic, Monochrome, Golden Hour
Industries
Color
Slate
Jet Black
Background
Street
Context
TVC / TV Commercial
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