Volkswagen: The Parents
Brand
Date
Jun 2025
Description
Volkswagen presents The Parents, a commercial spot conceptualised by Johannes Leonardo. The film captures a suburban narrative featuring a white SUV navigating a sun-drenched neighbourhood, focusing on the interactions of passengers during a day-to-day transit experience. The project leans into a documentary aesthetic, utilising natural light to frame the vehicle’s modern dashboard and leather interior details. Through a cinematic, live-action technique, the narrative highlights the vehicle within a domestic setting.
Style
Documentary, Horizontal, Cinematic, Warm
Industries
Color
Pure White
Chocolate
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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