Volkswagen: The Cleaner Car Cover
Brand
Date
Jan 2024
Description
Volkswagen introduces The Cleaner Car Cover, an automotive accessory designed to address airborne pollutants through a titanium dioxide coating. Developed in collaboration with FN Nano, the product utilizes a light-activated material intended to interact with the surrounding environment. The commercial, produced by VML Canada, combines live-action technique with product-focused demonstrations to highlight the functional capabilities of the cover. The narrative explores the material science behind the technology through interviews and illustrative sequences.
Style
Horizontal, Commercial
Industries
Background
Residential Building
Context
Brand Film / Corporate Video
Associated creatives
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