Volkswagen: Soccer's Biggest Fan
Brand
Date
Jun 2026
Description
Volkswagen introduces the 'Soccer's Biggest Fan' campaign, a commercial project highlighting the brand's integration into the sport's ecosystem. The piece centres on the unveiling of a teal electric vehicle within a clean exhibition space, featuring a live-action reveal alongside a custom remote-controlled SUV replica. Developed in collaboration with Johannes Leonardo, the project leans into a warm aesthetic while maintaining a focus on technical precision. The narrative highlights the dual presence of the full-size vehicle and its smaller counterpart, set against a backdrop featuring official US Soccer branding.
Style
Vertical, Commercial, Warm, Clean
Industries
Electric / EV
Color
Cobalt
Pure White
Charcoal
Background
Showroom
Context
Brand Film / Corporate Video
Associated creatives
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