Volkswagen features the iconic, multi-coloured Harlequin Polo in this automotive project, focusing on the vehicle's unique aesthetic and its dedicated owner. The visual narrative captures the vibrant car navigating country roads, interspersed with detailed shots of custom body panels and matching scale models.
Developed in collaboration with agency partners adam&eveDDB and Omnicom Production, the campaign utilises a live-action technique to highlight the vehicle's playful history. The production incorporates cinematic framing and vertical orientation to adapt the classic design for contemporary viewing.
