Volkswagen: Richard
Brand
Date
Aug 2025
Description
Volkswagen presents 'Richard,' a commercial film that leans into an observational documentary style to showcase their latest SUV. Set against the contrast of a rural dairy barn and modern automotive design, the piece uses natural light and live-action techniques to build its narrative. The project was developed by the creative team at adam&eveDDB, with production handled by Omnicom Production. Post-production and VFX were managed by Coffee & TV UK, while 750mph oversaw the sound design and music composition. STITCH London contributed to the editorial execution of the film.
Style
Documentary, Horizontal
Techniques
Natural light
Industries
Color
Jet Black
Off-White
Background
Factory
Context
TVC / TV Commercial
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