Volkswagen: Peek-A-Boo
Brand
Date
May 2023
Description
Volkswagen’s 'Peek-A-Boo' commercial leans into domestic familiarity to frame the automotive experience through the lens of family connection. Developed by Johannes Leonardo, the project utilizes live-action techniques and natural light to capture a quiet, intimate exchange between a father and his child. The film moves between the interior of the vehicle and exterior residential perspectives, grounding the narrative in an everyday setting. MJZ managed the production, while post-production services were provided by Union Editorial and Company 3 New York, resulting in a nostalgic, cinematic aesthetic.
Style
Horizontal, Commercial, Nostalgic
Techniques
Natural light
Industries
Color
Jet Black
Beige
Context
TVC / TV Commercial
Associated creatives
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