Volkswagen: Open Door
Brand
Date
Jul 2023
Description
The 'Open Door' campaign for Volkswagen channels a high-stakes automotive narrative, leaning into suspense-filled vignettes and atmospheric tension. Produced by MADRE, the project focuses on dramatic, live-action sequences featuring tactical environments and gritty urban settings. The visual execution relies on a moody, cinematic aesthetic, defined by high-contrast shadows and a desaturated palette. The project utilizes rapid cutting to maintain a sense of urgency, framing the vehicle within dimly lit, industrial-inspired locations.
Style
Horizontal, Action, Cinematic, Moody
Industries
Context
Advertising Campaign
Associated creatives
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